ENGLISH BLOG · 12-06-2020
What a surprise, our bow tie "Metal Butterfly" has won the "OMOTENASHI SELECTION 2020" !! I'm going to write about what I realized after winning the award.

ENGLISH BLOG · 11-29-2020
I'm Aoki, producer of Metal Butterfly and curator of African music. This is the first installment of an Afropop video that has been viewed over 100 million times on Youtube!

ENGLISH BLOG · 10-31-2020
So today, we're going to take a look at nine music videos with impressive bow tie outfits. Maybe you'll find some tips on how to wear a bow tie in a stylish way in these videos.

ENGLISH BLOG · 09-15-2020
The time came suddenly. One day, two years after I came to know about SAPEUR, I was having a drink at the bar I always go to.

ENGLISH BLOG · 08-14-2020
What I felt when I was celebrating my friends getting married, and the impact of SAPEUR. The dream of our own products was slowly taking its course.

ENGLISH BLOG · 08-13-2020
Why was the "Metal Butterfly" created? It all started when I was 26 years old, when I decided to take over the family business, which was on the verge of bankruptcy.